S.E.O. stands for Search Engine Optimization, which essentially means maximizing your online presence. It’s not just about placing ads or selling products; it’s about making your content accessible to search engines, regardless of whether it’s for sale. Most people use the internet to find information, typically through search engines. S.E.O. involves understanding the bigger picture. Whether you’re a searcher or a publisher, everything comes together in the  realm of S.E.O. There’s a massive industry of S.E.O. professionals whose job is to get websites noticed by search engines. This industry exists because driving traffic ultimately leads to making money. S.E.O. is a blend of tips, tricks, and common sense that help improve your search engine rankings. You might encounter some new terms along the way, but don’t worry — I’ll explain everything.